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Trader Joe’s Companion Store ALDI Breaks Ground In Hesperia

HESPERIA, CALIF:( Construction has begun on the new grocery store ALDI , which is expected to offer a new experience and potential savings for shoppers in the Victor Valley.

The future building will be approximately 20,446 square feet and will be located on Main Street directly across from the Super Walmart, confirmed Rachel Molina, public relations for the City of Hesperia.

The German-based grocer boasts that shoppers can save up to 50% on their grocery bill by switching from national brands to their ALDI exclusive brands.

Customers won’t find certified synthetic colors, partially hydrogenated oils or added MSG in any ALDI exclusive brand foods. Since more than 90 percent of the products in ALDI stores are under ALDI exclusive brands, shoppers can feel good about the food they buy.

When shopping at ALDI for the first time, customers will immediately see that ALDI is a little different from other grocery stores, which include items being displayed in the cardboard boxes they were shipped in, and the requirement of a 25-cent deposit to use a cart. (You get your quarter back if you return the cart.)

This approach equates to less money spent on staff constantly restocking aisles and having to round-up the carts.  Those little differences add up to big savings for customers.

Although there’s been a Facebook battle to bring Trader Joe’s to the Victor Valley, racking up more than 7,500 ‘likes’ on the page Bring Trader Joe’s To Victorville , ALDI actually has a lot in common with Trader Joe’s besides having the same owner.

Its prices are low, and it stocks a limited selection of items, carrying only about 1,300 of the fastest-moving grocery items, while most grocery stores sell about 30,000 items, according to ALDI.

The first Southern California store was launched in March of this year, and the expansion into Hesperia is part of the grocery retailer’s plan to open approximately 45 stores in Southern California by the end of 2016.

“We’ve been selling groceries in the US for 40 years, growing deliberately and steadily throughout the country,” said Gordon Nesbit, Moreno Valley division vice president for ALDI. “Shoppers who appreciate high-quality groceries at an exceptional value are everywhere, and California is no exception. We are confident once  Southern California shoppers get to know us, they’ll come to love us.”

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