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New Victorville Chevrolet – Cadillac store set for Grand Opening celebration Saturday

VICTORVILLE, CA. – “There’s a whole new way to say Chevrolet in the Victor Valley!” new Victorville Chevy/Cadillac owner Jacob Soares excitedly stated as he announced the Grand Opening and Ribbon Cutting Event of the recently purchased Rancho Motors, now re-christened Victorville Chevrolet-Cadillac. 

On Saturday, August 31 will be the owner change/name change kick off event with festivities from noon to 4:00 pm including a ribbon-cutting ceremony promptly at 12:15 pm.

Live Music featuring local group BORN COUNTRY will start up after the ribbon cutting and run until 4 pm.  Victorville Chevrolet-Cadillac will have the Orale Tacos & the Fries Galore food trucks available,  free soft drinks, free ice cream, balloon animals for the kids, prize drawings and the LifeStream Blood Mobile will be on site too. Additionally, radio stations Y102 and KATJ will have their prize wheel “spinning” from 10 am to 2 pm.

Tours of the GM facility will take place immediately after the ribbon-cutting showcasing the updated General Motors branded showroom architecture, vehicle delivery area, dealership support offices, customer lounge, service drive, fully stocked parts and accessories department and the state of the art Service Center.

“What we have in the service department is pretty much tech talk, “stated Service Director Charles Williams, “but bottom line – it means diagnosing, repairing and maintaining our customer’s vehicles in the most timely and cost efficient manner possible.”

“The High Desert IS Chevy country,” added Mr. Soares, “so we will have the entire Chevy line up available with feature demonstrations and no obligation test drives.”

The Grand Opening will continue the month of September featuring BBQs and special Prize Giveaways.



New Victorville Chevrolet-Cadillac owner, Jacob Soares, was born in Phoenix, Arizona  but his parents soon departed for Billings, Montana to partner in a GMC-Pontiac-Oldsmobile dealership. Over the next couple of decades his family built the business to currently include GMC, Cadillac, Subaru, Kia, Volkswagen, Mercedes-Benz, and Chevrolet (Jacob’s mother is actually the GM recognized dealer of the Chevrolet store in Laurel, Montana).  To say that Jacob grew up in the car business would be an understatement, but, with his parents urging, he got degrees in both mechanical engineering and business / finance. 

 But cars and trucks were solidly in his blood.

“You know it wasn’t simply cars that I enjoyed. I didn’t want a career. I wanted my own business” acknowledged  Soares, “And I am a people person. I understand the stress, challenges, risks and rewards of business ownership, but I LOVE knowing I will be interacting with different people through-out the day.”

And he has experienced all facets of the automotive industry. Starting in Michigan in a Chevrolet dealership with no connection to his family, he worked sales and business development. But everyone knew his talents would eventually take him back home. So he returned to Montana with a solid plan to accelerate his learning curve toward dealership ownership.

He was a Subaru salesman, then service manager; a KIA Finance manager then sales manager; and then became General Manager of the GMC Cadillac dealership in Billings. While at the GM store Jacob was accepted into the GM Motors Holding program, which provides ownership training and buying opportunity for qualified individuals.

Jacob Soares became dealer principal of the Victorville Chevrolet Cadillac store officially on June 4th in a buyout of Rancho Motors.

 “This is a large community with a good history and culture,” says Soares. “I am excited to make my new home here in the High Desert….plus, this community really loves their Chevys, so my goal is to create customer relationships that will continue  for the next 30 years.”

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