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New Shopping Center Proposed for Green Tree Blvd and Hesperia Road in Victorville

VICTORVILLE, Calif. (VVNG.com) – In an upcoming meeting on January 10, 2024, the City of Victorville Planning Commission will be reviewing a proposal by Steeno Design Studio Inc. for the development of a multi-tenant shopping center with a fueling station and drive-thru restaurant.

The site is situated at the southeast corner of Green Tree Boulevard and Hesperia Road, marking one of the three remaining undeveloped corners at the recently completed Green Tree extension intersection.

The applicant is seeking approval for a multi-tenant commercial center, which would entail the development of around 37,930 square feet of commercial tenant spaces.

This would consist of a 27,000 sq. ft. multi-tenant commercial building, designed to accommodate one major tenant and eight smaller suites, as well as a 9,434 sq. ft. fuel station incorporating a convenience store and a drive-thru restaurant, along with a 3,000 sq. ft. standalone restaurant.

The fuel dispensing facility and the convenience store will include 24-hour operations. 

The agenda encompasses the site plan and conditional use permits for the diverse commercial center. As per the proposed development visual, it will comprise a Starbucks, a Dino Mart, and potentially a small grocer. However, it remains uncertain whether these are the confirmed tenants or if the plans will undergo modifications upon approval.

The proposed development, as indicated on the site plan, does not encompass the entire corner, as there is a smaller separate parcel between the subject site and Green Tree Blvd.

Despite being unable to acquire the corner lot parcel owned by Joseph W. Brady, President and Owner of The Bradco Companies, a commercial, industrial, and land brokerage firm in the Victor Valley region, the developer has collaborated with the City to establish future shared access points from the subject site to this adjacent parcel, ensuring the organized development of the corner.

According to the staff recommendation, the Planning Commission is expected to conduct a public hearing and consider various components of the project, such as environmental assessment, site plan approval, and conditional use permits for fuel dispensing and alcohol sales.

Furthermore, the applicant’s engagement with the city’s planning authorities has led to the inclusion of several conditions to ensure compliance with landscaping, parking, and commercial design guidelines.

The project also addresses traffic considerations, including the construction of dedicated access points and improvements to prevent congestion and ensure safe vehicular and pedestrian circulation.

The development marks a significant addition to the city’s infrastructure and commercial landscape, following the recent completion of the Green Tree Extension.

The extension, celebrated in May 2023, provides enhanced access and connectivity within the Victor Valley, and the upcoming commercial project seeks to capitalize on this improved transportation network.

As Victorville continues to thrive as a prominent hub in the High Desert region, the proposed commercial center signifies a promising opportunity for economic growth and enhanced convenience for residents and visitors.

About the Green Tree Extension

The Green Tree Extension project has an extensive history, dating back to its conception in the 1970s and its integration into the Victorville General Plan in 1988. It came to fruition as a viable project in 2007, marked by the construction of the impressive 600-foot-long bridge spanning the BNSF railroad – the longest bridge in Victorville. Notable enhancements included the widening of the intersection of Green Tree Boulevard and Hesperia Road, the installation of a new traffic signal, the addition of turn lanes, and the expansion of Ridgecrest Road to four lanes.

A key aspect of the project was the creation of extensive bike lanes, forming a nearly seven-mile-long loop connecting various key points. This substantial undertaking came with a significant price tag of approximately $46.8 million, with funding from diverse sources such as the San Bernardino County Transportation Authority, the City of Victorville, the Town of Apple Valley, and the County of San Bernardino. In addition, a federal earmark originally designated for the High Desert Corridor was reallocated to the construction of the Green Tree Extension.

Moreover, the City of Victorville met its financial commitment by providing a cash contribution and utilizing a loan agreement with SBCTA, to be repaid through future road development impact fees. The culmination of this project was celebrated with a ribbon-cutting ceremony and community event on May 20, 2023, as reported in a prior VVNG article.

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