VICTORVILLE, Calif. — Facebook’s new algorithm is geared towards building relationships and conversations. That’s exactly what Valley Hi Toyota’s Used Car Giveaway is all about. “From its inception, our car giveaways have always been about bringing people together for such an amazing opportunity,” Said Todd Stokes, General Manager of the Toyota Dealership.
For two weeks Brian Ortega, Creative Director of Social Media Marketing, went on Facebook Live to announce how to apply to win the 2007 Toyota Camry Hybrid. “It’s super simple. No need to get up from your chair, unless you’re taking a photo, of course. We understand everyone doesn’t have an option to travel to a particular location.” Entries are submitted by Liking, commenting, uploading, and simply engaging with the post.
“Assignment #3, (which began on Easter Sunday) is all about submitting stories of favorite road trips- whether when you were young, or creating current memories with your family. My own family joined me on this Facebook Live video, so it seemed fitting. Just look for the video of a cute little girl (Brian’s niece Alaya), that’s the post where you submit your road trip stories.”
Submissions will be until Sunday, April 8th, with finalists from the first 3 assignments to be announced the following week. “It’s great reading about everyone’s nostalgia, and the ironic thing is that they’re about being together, no matter where they traveled. Hopefully, the winner of the car will build memories too.”
Contestants must “Like” the Valley Hi Toyota page, be at least 18 years old with a valid California Drivers License. “How many stories can you enter? How many stories do you have?” chuckled Stokes. Entries are randomly selected so the chances are dependent on the number of participants.
“It’s fun seeing people tag each other on the posts and responding to one another,” continued Ortega. “That’s what Social Media is all about.”
The contest will continue with another assignment, and random finalists will be selected at a later date. Audiotistics will be giving the winner a free audio system. Deluxe Window Tinting will provide free tint as well.